Since its founding in 2001, Snorkel Alaska has been a leader in underwater exploration, offering guests a unique opportunity to discover Alaska’s vibrant marine life while fostering respect for its vast ecosystem. Established by SCUBA Diving Leadership specialist Fred Drake, the company made history by introducing the very first snorkeling tour in the state, opening up a whole new way to experience Alaska’s natural beauty.
Our Mountain Point Snorkeling Adventure was once a popular shore excursion offered through major cruise lines. However, in the wake of the pandemic, we shifted our focus to a more intimate and personalized experience for our guests. This strategic move allowed us to step away from cruise line commissions while continuing to maintain the highest safety standards and quality of service.
Fred’s team, composed of highly trained Professional Association of Diving Instructors Rescue Divers, Divemasters, and Instructors, has guided over 50,000 guests through the underwater wonders of Alaska. Their dedication and expertise have earned Snorkel Alaska numerous honors, including the ‘Shore Excursion of the Season’ from Princess Cruises seven times over ten seasons, ‘Tour Guide of the Season’ eight times, and the prestigious 2009 Excellence in Tourism Award—testaments to their exceptional service and commitment to unforgettable guest experiences.
Today, Snorkel Alaska provides an all-inclusive, fully guided snorkeling excursion designed for travelers of all kinds—whether you’re a local, an independent adventurer, or visiting from a cruise ship. Our experience invites you to dive beneath the surface, discover the richness of Alaska’s marine life, and gain a deeper appreciation for the beauty and diversity of its underwater world.
Snorkel Alaska approached Beacon Media + Marketing with the goal of transitioning to direct sales and reducing their reliance on cruise ship bookings. They recognized that to successfully market their business independently, it was essential to enhance their website’s user experience and significantly boost their online visibility.
The team at Snorkel Alaska understood that boosting online bookings required a website that was not only easy to navigate but also visually captivating. They needed engaging imagery that would highlight the unique and adventurous spirit of their snorkeling experiences, inspiring visitors to book directly through the site.
Snorkel Alaska offers unforgettable adventures that immerse visitors in the breathtaking natural beauty of Southeast Alaska. Guests experience the coastal wonders up close, exploring tide pools and dramatic underwater walls beneath the surface. At Beacon Media + Marketing, we specialize in capturing and communicating this sense of beauty and adventure, helping inspire travelers to dive into the extraordinary experiences Snorkel Alaska has to offer.
Beacon is a proudly Alaskan-born digital marketing company with a deep understanding of how to connect with target audiences across diverse industries nationwide. While we excel in crafting compelling messages for clients throughout the U.S., our roots give us a unique appreciation for our home state. Partnering Alaskan to Alaskan creates a special bond—one built on shared values, local pride, and a genuine commitment to helping our community thrive.
The primary goal for both Snorkel Alaska and Beacon was to craft a beautiful and seamless user experience for tourists eager to book this unique adventure. Our team of website and UX designers collaborated closely with the client to assess the existing site’s look and feel, providing thoughtful recommendations focused on functionality, color accessibility, and overall design. This partnership aimed to ensure that the website not only looked stunning but also delivered an intuitive and engaging experience for every visitor.
After completing in-depth discussions with the client, our experienced team at Beacon had a clear vision for the direction of the new website. We set out to design a visually striking and highly functional platform that would not only capture the attention of potential customers but also address any concerns they might have about snorkeling tours. The goal was to create a site that felt both exciting and reassuring, encouraging more visitors to confidently book their Alaskan adventure.
It was essential to showcase not only the thrilling adventure that Snorkel Alaska offers but also their expertise and reliability in the “off-ship” tourism industry. Given Ketchikan’s remote location in Southeast Alaska, a key concern for visitors is ensuring they return to their cruise ships on time. Addressing this concern through clear communication and trust-building content was a top priority in the website’s design and messaging.
An attractive and engaging website is crucial for any business, and for Snorkel Alaska, the stunning natural landscape right in their backyard made it easy to bring that vision to life. By incorporating vibrant, high-impact imagery, we were able to instantly convey the excitement and uniqueness of the snorkeling experience awaiting visitors. These visuals played a key role in capturing attention and inspiring bookings by showcasing the beauty and adventure that defines each tour.
Website engagement goes beyond just function and design—it’s also about delivering the right information in the right way. At Beacon, we used our expertise in messaging to craft an experience that invites visitors to explore and stay engaged with Snorkel Alaska’s website. As a result, when the new site launched, the average time spent on the site skyrocketed by 112%, reaching over 13 minutes per session. This remarkable increase is a direct reflection of the effective UX design and compelling content that kept users interested and invested.
The stunning design and user-friendly functionality of the website laid the perfect foundation for a powerful paid ads strategy. By targeting Alaskan visitors with visually compelling storytelling, the ads effectively drew users to the site, where they were met with a smooth, intuitive, and hassle-free booking experience. This seamless journey from ad to action played a key role in converting interest into bookings.
The partnership between Snorkel Alaska and Beacon Media + Marketing has been built on a strong foundation of trust, strategic planning, industry expertise, and measurable performance. With a reliable partnership and a knowledgeable team driving the growth strategy, achieving business goals hasn’t just been possible—it’s been an exciting and rewarding journey.
“Beacon totally gets who we are and was able to represent that beyond our expectations online. We’re very happy with the successful partnership.”
Dr. Beery
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