Active Path Mental Health

At Dignaxus + Marketing, we specialize in creating impactful digital experiences for healthcare providers. One of our esteemed clients, Active Path Mental Health, leads the way in offering Spravato (Esketamine) Treatment—a groundbreaking option for individuals struggling with treatment-resistant depression. To strengthen their connection with a diverse audience and improve conversion rates, Active Path partnered with us to redesign their website. Through this collaboration, we’re helping them make meaningful connections and drive real change in mental health care.

Challenge
Dignaxus + Marketing is dedicated to building powerful digital presences for healthcare providers, and one of our key partnerships is with Active Path Mental Health. As a leader in offering Spravato (Esketamine) Treatment for individuals facing treatment-resistant depression, Active Path sought to enhance their online engagement and increase conversions. To achieve this, they collaborated with us to revamp their website and better connect with their diverse audience. Together, we’re creating impactful digital solutions that make a real difference in the mental health space.

Solution
Dignaxus + Marketing rose to the challenge by elevating Active Path’s website with a strategic redesign. We created new, informative pages tailored to address the most common questions and concerns potential clients have about Spravato (Esketamine) Treatment. These pages were designed to be clear, engaging, and personalized, helping educate visitors while building trust in Active Path’s expertise. To further enhance performance, we incorporated SEO-optimized content and improved the overall user experience, increasing both visibility and accessibility. With a focus on targeted content and thoughtful design, our goal was to attract more clients through a blend of paid advertising and organic search traffic.

Outcome
In just six months of working with Active Path Mental Health, we achieved impressive results. The clinic reached the first page of search engine results for 10 high-value keywords, leading to a 32% increase in overall website traffic. Our efforts in optimizing content and enhancing the user experience also paid off, with the conversion rate rising from 2.2% to 3.4%—a significant 67% boost in lead conversions. These results highlight the effectiveness of Beacon’s strategic approach in strengthening Active Path’s online presence and driving more clients to their clinic.