Beyond Healthcare

achieved higher conversions and significant cost savings through strategic brand refinement, website redesign, and ad optimization. Our targeted approach enhanced their online presence and user engagement. As a result, their marketing efforts became more efficient and impactful.

Results of Our Marketing Strategies

Increased Conversions
0 %
Decreased CPL costs
0 %

Meet Our Client

For over three decades, Alaska Women’s Health has stood as a pillar of unwavering support, extending compassionate and inclusive care to the women of Alaska. Since its inception in 1985, the practice has been a steadfast companion during the most crucial moments in women’s lives.

Their team’s commitment to staying abreast of the latest advancements in obstetrics and gynecology showcases their dedication to providing cutting-edge care. With a presence that spans Anchorage and reaches into rural corners of Alaska, they have consistently offered trusted healthcare, ensuring that no matter where women reside, they have access to the highest quality of medical attention and guidance.

The Marketing Challenge

Meet Beyond Healthcare

Beyond Healthcare provides personalized treatment programs in Ohio tailored for youth aged 8 to 17. Their services focus on supporting the mental and emotional well-being of children and adolescents.

Beyond Healthcare understands that every child and family faces unique challenges, which is why they prioritize holistic wellness and individualized recovery. Their approach is centered on meeting each child where they are, emotionally and mentally.

Beyond Healthcare has a simple, three-part mission:

Beyond Healthcare strives to foster a culture of safety, inclusivity, and belonging. They celebrate and support both staff and clients in a welcoming, affirming environment.

Beyond Healthcare is committed to delivering exceptional clinical care that helps children and families heal together. Their goal is to save lives and support lasting, positive outcomes for every family they serve.

Beyond Healthcare aims to cultivate courageous, compassionate leaders who inspire change. Their mission is to challenge the status quo and drive innovation in behavioral healthcare.

How We Got Results

The Marketing Challenge:

When Beyond Healthcare partnered with Dignaxus + Marketing, they were seeking support across several marketing areas. They needed a comprehensive strategy to strengthen their brand and outreach.

Recognizing that their existing website was “basic and not modern,” Beyond Healthcare aimed to boost conversions through a complete website rebrand. Their goal was to create a more engaging and effective online presence.

Beyond Healthcare wanted their new branding to clearly communicate their services to website visitors and maintain consistency across all marketing channels, including paid ads. They aimed to create a brand identity that not only informed but also authentically reflected who they are and the story they represent. Their vision extended beyond just having an attractive website—they wanted meaningful branding that captured their mission and connected with their audience on a deeper level.

A thorough review revealed that the website’s User Experience (UX) had several areas needing improvement. New clients found it difficult to navigate and access essential information. Key details about insurance, treatment programs, and getting started were missing or unclear.

In addition, Beyond Healthcare’s website lacked proper SEO optimization, resulting in low traffic and minimal conversions. This made it difficult for potential clients to find them online. Optimizing each page became essential for improving visibility and ensuring long-term success.

Beyond Healthcare also aimed to carry their new branding into paid ads for a cohesive marketing approach. Their goal was to boost conversions while reducing cost-per-lead (CPL) for greater efficiency.

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