Functional Moms is a wellness brand led by health coaches focused on hormone balance and nutrition for women over 40. With a mission to help women feel strong, vibrant, and in control, they came to us to elevate their digital presence and grow their impact across platforms like YouTube, podcasts, and their coaching programs.
Functional Moms was founded to help women over 40 take control of their health, but their digital presence wasn’t keeping up with their mission. Their website lacked clear pathways to book consultations or join programs, and their YouTube channel—though full of valuable content—struggled with low visibility. The podcast, “Functional Moms Podcast,” had dedicated listeners but no strategy to convert them into paying clients. Without cohesive branding or a lead-nurturing system, their expertise was being lost in the noise of the wellness industry.
We partnered with Functional Moms to build a full-funnel digital ecosystem that amplified their authority and simplified patient onboarding.
First, we overhauled their brand identity, creating a warm, trustworthy visual language (logo, colors, fonts) that resonated with women navigating perimenopause and burnout. Their new tagline—“Strong, Vibrant & In Control”—became the foundation for all messaging.
For their YouTube and podcast, we implemented a strategic SEO plan targeting high-intent searches like “how to balance hormones naturally” and “functional medicine for busy moms.” We redesigned video thumbnails, optimized descriptions, and repurposed clips into Instagram Reels and LinkedIn posts to expand reach.
The new website became a conversion hub, featuring easy-to-book consultation slots, embedded podcast episodes, and a newsletter opt-in offering a free “5-Day Hormone Reset Guide.” We also integrated their calendar system to automate appointment scheduling.
Face to face. Zoom. Phone. Email. Whatever you’re comfortable with.
Give us a call at (312) 725-0554 or fill out the form below for a free consultation.
Copyright © 2025 All rights reserved.