Connect with patients who need your services most with our results-driven healthcare PPC (pay-per-click) ads. We utilize strong strategy and data analysis to help you stand out from the competition, maximize your advertising budget, and see fast results.
Access real-time monitoring and analysis of your pay-per-click ad performance. Get insight into clicks, impressions, CTR, conversions, and CPC with our easy-to-digest live reporting system.
We identify the most relevant and high-traffic keywords that will reach your target audience, maximize your ad budget, and increase engagement and conversions.
We pair ad copywriting with custom branded graphics, slideshows, video carrousels, meme ads, and more to boost ad performance on a variety of platforms.
Our omnichannel ad package utilizes a minimum of three platforms, which can include Google Search, Google Display, Facebook, Pinterest, LinkedIn, Instagram, and YouTube.
PPC (Pay-per-click) ads are paid listings that appear above organic search results and only charge you when someone clicks. Advertisers bid on keywords to show their ads to users actively searching for related services. With proper targeting, like location-based keywords, PPC can effectively attract high-intent clients—perfect for service-based businesses like therapy practices.
There are several reasons why mental health professionals should consider PPC in complimenting their SEO strategy. Let’s review a few:
PPC helps attract quality leads actively searching for your services, thanks to intent-based targeting. We create campaigns that connect your practice with highly motivated potential patients.
With PPC, we control when and how your ads run, optimizing them based on real-time data. This helps reduce costs while increasing quality leads for your practice.
Another huge benefit of PPC management is that results can start almost immediately. Typically, the only caveats to that are how fast Google can approve scheduled ads.
PPC ads provide powerful insights into what messaging works best for your audience. This data helps refine your strategy and improve overall performance.
After launching Sarah’s Growth Bundle ($2,497/month), her private practice saw a dramatic transformation in just 3 months:
“I recouped my entire ad spend in less than two weeks. I never thought ads would work this fast—I’m now booked out and referring clients to colleagues.”
— Sarah K., Licensed Clinical Social Worker
Growing your private practice can be a struggle for even the most talented practitioner. Many practices rely on word of mouth, which can take years to build and is inconsistent for referrals.
Also, some private practices have discovered the power of internet marketing and are taking away your potential patients. You may ask, “where should my mental health practice spend its marketing budget? Mental Health Marketing and Behavioral Health Marketing can be confusing.
PPC Ad management is a great solution to growing your private practice. But not just any advertising strategy will make the cut. After years of refining our process, we use a proven method to grow our client’s private practices.
Learn about our full process for growing private practices like yours, Read about our process here.
Kristine,
Co-Founder of Functional Moms
The simple answer is to leverage all the available platforms! Each platform has its own unique audience demographics, user behavior, ad formats, targeting options, and pricing models. By utilizing multiple platforms, you can reach a wider audience and diversify your ad spend to maximize your return on investment.
For instance, Facebook Ads are ideal for businesses targeting a broad audience. Facebook has advanced targeting options for demographics, interests, behaviors, and lookalike audiences. LinkedIn Ads, on the other hand, are great for companies that are looking to target professionals and decision-makers. Google Ads are essential for reaching people who are actively searching for your products or services, and YouTube Ads are excellent for increasing brand awareness and driving video views.
Ultimately, choosing which platforms to run ads on depends on your specific business goals, target audience, and budget. The key is to understand each platform’s strengths and weaknesses and create a comprehensive advertising strategy that leverages the strengths of each platform to achieve your business objectives.
Outsourcing PPC ad management is a smart move for business owners who want to focus on their core business functions while still driving results through advertising. By partnering with a PPC agency, your healthcare businesses can save valuable time and resources while gaining access to specialized expertise and technology.
One of the main benefits of outsourcing PPC ad management is the ability to create effective campaigns that enable you to meet your business goals and grow, scale + thrive! PPC agencies have the knowledge and expertise to develop highly targeted campaigns, leading to better engagement, conversions, and sales. They also have access to advanced tools and technologies that can help to optimize campaigns, track performance, and provide insightful data.
In addition to delivering better results, outsourcing PPC ad management can also lead to long-term cost savings and improved profitability. PPC agencies can help businesses get the most out of their advertising budget, reducing wasted spend and maximizing ROI. This can lead to cost savings over the long term and help improve your bottom line.
Finally, outsourcing PPC ad management offers scalability, which is crucial in today’s fast-paced business environment. PPC agencies can quickly and easily scale up or down campaigns based on your business needs, allowing you to respond quickly to changing market conditions or opportunities.
The simple answer is to leverage all the available platforms! Each platform has its own unique audience demographics, user behavior, ad formats, targeting options, and pricing models. By utilizing multiple platforms, you can reach a wider audience and diversify your ad spend to maximize your return on investment.
For instance, Facebook Ads are ideal for businesses targeting a broad audience. Facebook has advanced targeting options for demographics, interests, behaviors, and lookalike audiences. LinkedIn Ads, on the other hand, are great for companies that are looking to target professionals and decision-makers. Google Ads are essential for reaching people who are actively searching for your products or services, and YouTube Ads are excellent for increasing brand awareness and driving video views.
Ultimately, choosing which platforms to run ads on depends on your specific business goals, target audience, and budget. The key is to understand each platform’s strengths and weaknesses and create a comprehensive advertising strategy that leverages the strengths of each platform to achieve your business objectives.
Determining your ad budget can be a complex process that requires careful analysis and planning. Our team will work with you to understand your business goals, target audience, and industry trends to create a customized ad budget that meets your needs. We’ll use our forecasting process to analyze data and determine the optimal amount of ad spend for your area and services, while also taking into account your overall marketing budget.
We understand that every business is unique, and there is no one-size-fits-all approach to ad budgeting. That’s why we take a personalized approach to each client, taking the time to understand their specific needs and goals before recommending an ad budget. With our expertise and data-driven approach, you can be confident that your ad budget is optimized to deliver the best possible results for your business.
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