At Diginaxus, we specialize in developing tailored marketing strategies to help therapy practices attract, engage, and retain clients. Our expert services—ranging from strategic website development to advanced SEO techniques—ensure that your practice is seen, heard, and chosen by potential clients in your area.
We analyze your current marketing efforts and local competitors to create a robust strategy tailored to your specific needs. This ensures you stand out and reach the right clients.
Your website is the foundation of your online presence. We build or optimize websites that are user-friendly, optimized for search engines, and designed to convert visitors into clients.
Our SEO services focus on long-term results by improving your website’s visibility, driving organic traffic, and ensuring you rank higher in search engines for relevant keywords.
We set up essential tracking tools like Google Analytics and Search Console to measure the effectiveness of your marketing strategy, ensuring continuous improvement.
We begin by analyzing your practice, competitors, and the ways potential clients find services like yours. This includes:
Evaluating your website’s visibility and patient discovery methods through search engines
Studying competitors’ strategies to attract patients
Reviewing the services you offer and the conditions you treat
Researching relevant keywords your potential clients are searching for
Creating a strategic roadmap for your website’s development or improvement, along with a plan for the next 12 to 24 months
Why It’s Important: Conducting a thorough audit allows us to understand your position, your competitors, and what your clients are looking for, helping us craft an actionable strategy to grow your practice. This audit is priced separately, starting at $1,500.
Timeframe: 3 to 4+ weeks (depending on size)
Next, we implement the audit recommendations by designing or refining your website to serve as the cornerstone of your marketing efforts. This includes:
Developing a new website or updating your existing one with new, essential pages
Providing expert copywriting services or assisting you in creating compelling content for your website
Setting up Google tools like Analytics, Search Console, Tag Manager, and Goal Tracking to monitor performance
Why It’s Important: A well-built website is the foundation of any effective marketing strategy. Without the right website setup, SEO and other marketing efforts will be less effective.
Timeframe: 3 to 4+ months (depending on size)
The final step is an ongoing SEO process designed to continually improve your visibility. We recommend a 12-month commitment, although many clients stay with us long-term for sustained growth. This includes:
Monthly blog creation (750 words + images) on topics your clients care about
Setting up and optimizing your Google My Business profile
Setting up and tracking key metrics with Google Analytics, Search Console, and Tag Manager
Map and search listing optimizations to help your practice rank higher for relevant queries
Off-page optimization activities to build credibility and improve rankings
Why It’s Important: SEO is an ongoing process that significantly improves your practice’s online visibility, positioning you ahead of competitors in search results.
Timeframe: 12+ months
Therapy practices often struggle to attract new clients due to ineffective marketing or outdated websites. Without proper online presence and optimized SEO strategies, practices fail to show up in search results when potential clients need them most. In a competitive market, it’s crucial to have a strategic approach to stand out.
At Diginaxus, we offer a proven, step-by-step process to grow your therapy practice. From auditing your current setup to building a strategy, developing a high-converting website, and implementing continuous SEO, we ensure your practice not only gets noticed but thrives. Our holistic approach allows you to stay ahead of competitors and turn online visitors into loyal clients.
Kristine,
Co-Founder of Functional Moms
The simple answer is to leverage all the available platforms! Each platform has its own unique audience demographics, user behavior, ad formats, targeting options, and pricing models. By utilizing multiple platforms, you can reach a wider audience and diversify your ad spend to maximize your return on investment.
For instance, Facebook Ads are ideal for businesses targeting a broad audience. Facebook has advanced targeting options for demographics, interests, behaviors, and lookalike audiences. LinkedIn Ads, on the other hand, are great for companies that are looking to target professionals and decision-makers. Google Ads are essential for reaching people who are actively searching for your products or services, and YouTube Ads are excellent for increasing brand awareness and driving video views.
Ultimately, choosing which platforms to run ads on depends on your specific business goals, target audience, and budget. The key is to understand each platform’s strengths and weaknesses and create a comprehensive advertising strategy that leverages the strengths of each platform to achieve your business objectives.
Outsourcing PPC ad management is a smart move for business owners who want to focus on their core business functions while still driving results through advertising. By partnering with a PPC agency, your healthcare businesses can save valuable time and resources while gaining access to specialized expertise and technology.
One of the main benefits of outsourcing PPC ad management is the ability to create effective campaigns that enable you to meet your business goals and grow, scale + thrive! PPC agencies have the knowledge and expertise to develop highly targeted campaigns, leading to better engagement, conversions, and sales. They also have access to advanced tools and technologies that can help to optimize campaigns, track performance, and provide insightful data.
In addition to delivering better results, outsourcing PPC ad management can also lead to long-term cost savings and improved profitability. PPC agencies can help businesses get the most out of their advertising budget, reducing wasted spend and maximizing ROI. This can lead to cost savings over the long term and help improve your bottom line.
Finally, outsourcing PPC ad management offers scalability, which is crucial in today’s fast-paced business environment. PPC agencies can quickly and easily scale up or down campaigns based on your business needs, allowing you to respond quickly to changing market conditions or opportunities.
The simple answer is to leverage all the available platforms! Each platform has its own unique audience demographics, user behavior, ad formats, targeting options, and pricing models. By utilizing multiple platforms, you can reach a wider audience and diversify your ad spend to maximize your return on investment.
For instance, Facebook Ads are ideal for businesses targeting a broad audience. Facebook has advanced targeting options for demographics, interests, behaviors, and lookalike audiences. LinkedIn Ads, on the other hand, are great for companies that are looking to target professionals and decision-makers. Google Ads are essential for reaching people who are actively searching for your products or services, and YouTube Ads are excellent for increasing brand awareness and driving video views.
Ultimately, choosing which platforms to run ads on depends on your specific business goals, target audience, and budget. The key is to understand each platform’s strengths and weaknesses and create a comprehensive advertising strategy that leverages the strengths of each platform to achieve your business objectives.
Determining your ad budget can be a complex process that requires careful analysis and planning. Our team will work with you to understand your business goals, target audience, and industry trends to create a customized ad budget that meets your needs. We’ll use our forecasting process to analyze data and determine the optimal amount of ad spend for your area and services, while also taking into account your overall marketing budget.
We understand that every business is unique, and there is no one-size-fits-all approach to ad budgeting. That’s why we take a personalized approach to each client, taking the time to understand their specific needs and goals before recommending an ad budget. With our expertise and data-driven approach, you can be confident that your ad budget is optimized to deliver the best possible results for your business.
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