Growing your practice is hard. Word of mouth is slow, and competitors are using SEO to attract your patients. Online marketing can be confusing—but it’s essential.
Boost your website’s visibility and attract more patients with healthcare SEO services. From engaging content optimized for search engines to technical expertise and execution, we’ll help you rank higher and reach more people in need of your services.
Our SEO strategies involve a wide range of tactics that improve your rankings from every angle — including on-page content, off-page authority building, and technical SEO.
Whether you own a local practice, multiple offices in the same state, or a national healthcare franchise, we can tailor our strategy to help you achieve your SEO goals.
We measure your SEO performance with a live reporting dashboard that you can access at any time. These reports pull valuable data from Google Analytics and SEM Rush to gauge success.
our website is your marketing foundation and needs to be optimized for success. We’ll run an SEO web audit and competitor analysis of your website to find opportunities for improvement.
With so many businesses vying for attention in the crowded online healthcare marketspace, search engine optimization is an essential component of any digital marketing strategy. If your website isn’t getting enough visibility on search engines – or it’s attracting the wrong clients to your door – then it’s time to revisit your SEO strategy and discover how you can optimize your website to bring more qualified leads to your digital doorstep.
At Diginaxus, we know that no two businesses are the same, which is why we don’t believe in a one-size-fits-all approach to SEO. Our team takes the time to understand your unique business, industry, and goals and develops a customized strategy that will help you climb the search rankings and get the best possible results.
We begin by analyzing your practice, competitors, and the ways potential clients find services like yours. This includes:
Why It’s Important: Conducting a thorough audit allows us to understand your position, your competitors, and what your clients are looking for, helping us craft an actionable strategy to grow your practice. This audit is priced separately, starting at $500.
Timeframe: 3 to 4+ weeks (depending on size)
Next, we implement the audit recommendations by designing or refining your website to serve as the cornerstone of your marketing efforts. This includes:
Why It’s Important: A well-built website is the foundation of any effective marketing strategy. Without the right website setup, SEO and other marketing efforts will be less effective.
Timeframe: 1 to 2+ months (depending on size)
The final step is an ongoing SEO process designed to continually improve your visibility. We recommend a 12-month commitment, although many clients stay with us long-term for sustained growth. This includes:
Why It’s Important: SEO is an ongoing process that significantly improves your practice’s online visibility, positioning you ahead of competitors in search results.
Timeframe: 12+ months
Growing your practice is hard. Word of mouth is slow, and competitors are using SEO to attract your patients. Online marketing can be confusing—but it’s essential.
SEO is the solution to growing your private practice. But not just any SEO strategy will make the cut. After years of refining our process, we use a proven method to grow our client’s private practices.
Kristine,
Co-Founder of Functional Moms
No, our team at Diginaxus cannot guarantee that your website will rank #1 on Google. No SEO agency can make such a guarantee because search engines like Google use complex algorithms that are constantly changing, and rankings can be affected by many factors. However, we can guarantee that we will use our expertise and best practices to optimize your website for search engines — and work to improve your search engine rankings over time. And we invite you to look at our many case studies that highlight the clients we’ve helped rank first on Google for target keywords in the past!
We understand that you want to ensure your investment is being well-handled and need an idea of what is working or what isn’t. Measuring SEO success involves tracking various metrics, including your website’s organic traffic, keyword rankings, click-through rates, bounce rates, and conversion rates. By monitoring these metrics, you can assess the effectiveness of your SEO strategy and make informed decisions to improve your website’s performance in search results. Additionally, you can use tools such as Google Analytics and SEM Rush to track and analyze your website’s traffic and search performance.
At Diginaxus, we provide access to live reports on these metrics and work with you to continually refine your SEO strategy and achieve your business goals.
Google E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. With recent algorithm updates, Google identified these four factors as being the most important to its search engine when evaluating the quality and relevance of a website’s content. Essentially, when someone asks a question or searches for a service, Google looks at all four of these factors to choose the best and most reliable resource for clients to pull information.
Understanding the impact of Google E-E-A-T on search rankings is vital for creating an effective SEO strategy. Rather than stuffing your content full of keywords, Google is looking for high-quality, informative, and engaging content that demonstrates your unique experience, expertise, and authority in your field – in addition to your reputation for transparency and trustworthiness.
While there is a wide range of techniques you can employ to make your website more competitive in these four areas, a key takeaway is that you should always focus on putting out content that is relevant to your field and that genuinely provides valuable information to readers.
Absolutely not. At Diginaxus, we strictly adhere to industry best practices and ethical standards for SEO. We understand that black hat SEO techniques — such as keyword stuffing, cloaking, and link schemes — may provide short-term gains. However, they ultimately harm your website’s reputation and result in long-term negative effects on your search rankings.
Our team of experienced SEO professionals only use white hat techniques, that hold to Google’s E-E-A-T standards. And we always prioritize creating high-quality, valuable content and optimizing your website for user experience. We focus on building high-quality backlinks, conducting thorough keyword research, and regularly updating and optimizing your website to ensure it meets search engine guidelines. With our proven track record of success and commitment to ethical SEO practices, you can trust that your website’s search rankings are in good hands with Diginaxus.
Depending on your SEO needs, we provide both project-based and ongoing SEO services. If your website is underperforming or isn’t ranking high on search engines, we can provide one-time website optimization services. Essentially, we’d learn your goals, set a budget, and optimize your website within the parameters we set. These services are recommended most if you aren’t interested in a new website design but want your website to perform better. SEO web edits can also be used to add new services, local SEO keywords, or relevant info to existing pages.
We also provide ongoing services that support SEO. Our SEO blogging package includes monthly blog posts that are relevant to your industry and created using expert keyword research techniques. Our blogging packages also come with content distribution, which includes our press release link building service. Our video packages can be combined with blogging to maximize your SEO impact.
Additionally, we provide ongoing technical SEO services, which can be paired with our website hosting package. We use SEM Rush to perform SEO audits and ensure your site health is well above industry standards. We’ll identify and fix any glaring technical errors, improve site speed, and review some on-page SEO features, such as headers, title tags, meta descriptions, and image alt tags.
Yes, we can certainly help improve your website’s conversion rate through SEO. Without web visitors, even the most engaging and enticing content won’t have the impact you want, and it won’t gain new leads for your business.
While SEO is focused mainly on increasing your website’s visibility and driving more traffic, we also prioritize user experience and conversions when creating content or making changes to your website. Once your content is ranking high on the SERP page and attracting a high number of web visitors, it’s essential that your website is optimized to convert that traffic into actual clients.
Our SEO experts also specialize in optimizing your website’s calls to action, creating engaging content, and designing landing pages that are specifically tailored to convert. By improving your website’s conversion rate, you can ultimately maximize the ROI of your SEO efforts and achieve your business goals.
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